As the global economy experiences generational and technological shifts, it calls for leaders who can balance the old and new, who are forward-thinking and flexible, who can influence rather than command and control. Underpinning the ability to do so is the leader’s implicit worldview and his or her ability to think strategically and communicate effectively.

BFM’s General Management Programme (GMP) provides you with a comprehensive view about leading an organisation; and equips you with skills to ask the right questions and make decisions that are not just based on intuition; and provides you with global perspectives to become a more influential leader.

In this 13-day programme over four months, you will cover strategy, innovation, marketing, finance, leadership, and an interdisciplinary module, and you will engage with facilitators from multiple institutions and participate in closed-door sessions with government and business leaders. This programme in its fifth year is also unique because you will discuss cases of Malaysian companies as well as the most cutting-edge ones in the world.

Participants must have more than 10 years of work experience. Applicants may be interviewed prior to enrolment.

A certificate of participation is awarded for attending all modules.

Programme goals

  • Prepare leaders for the rigour of managing companies
  • Equip leaders with global perspectives and entrepreneurial mindset 
  • Help employers develop the next generation of top innovative leaders 

Learning outcomes 

  • Develop strategy and lead strategic change 
  • Sponsor innovation process internally
  • Learn the use of all levers of marketing
  • Learn how to use finance to create value
  • Learn how to lead change

What to expect

  • Presentations, Harvard case study style learning, and hands-on exercises
  • Frameworks to analyse problems and communicate recommendations
  • Closed-door sessions with business leaders and policymakers

Who is right 

  • Business owners
  • CEOs, deputy CEOs, general managers and assistant general managers
  • Heads of departments and senior managers


Strategy, 24 - 26 July 

The success of a leader will be determined by his ability to create sustainable competitive advantage. This module takes you through the process of strategy planning - competitive strategy and corporate strategy frameworks including platform strategy. Using cases, you will analyse management dilemmas and learn from best practice organisations. 

Cases: Google, Hartalega, Hero Honda, Tesla 

Innovation, 21 August 

An organisation’s ability to thrive in disruption is linked to its ability to leverage opportunities. You will explore innovation methodologies and deep dive into human-centred design and the competencies to build a more agile culture. 

Marketing, 22 - 24 August 

You will explore key facets of marketing namely pricing, product development, channel management, digital, and branding to articulate value to your target market. You will also analyse strategies of unconventional companies and consider your organisation’s value proposition. 

Cases: NFL, Metabical, Sephora 

Finance, 11 - 13 September 

Good leaders must know their numbers. This module equips you with a foundation in financial management regardless if you have the experience and training. You should be able to identify potential problems; to recommend actions to create value; and to support strategy through financial management. 

Integration, 2 October 

In this interdisciplinary module, you will integrate what you have learned. Wearing the hat of a CEO, you will analyse and identify the future positioning of a company that operates in a highly competitive environment and has to manage multiple stakeholders. 

Case: Malaysia Airlines 

Leadership, 3 - 4 October 

You will learn about the job of a CEO, how unconventional leaders lead transformation and motivate teams, and on a personal level, examine your goals as you progress in your career. 

Cases: Sir Alex Ferguson, Morning Star (self- management), Starbucks, Zappos 

Entrepreneurial Leadership, 4 October 

The programme culminates in a wrap-up where you will reinforce what you have learned in each module, and get the inside perspective from the founder of BFM Media on building an entrepreneurial organisation. 

Known for its engaging interviews, BFM has featured local and international business and government leaders. Built on an egalitarian culture and a mission to “build first-world Malaysians”, BFM encourages its employees to have purpose and to experiment with new ideas. 


Dr Philipp Meyer-Doyle, Assistant Professor of Strategy, INSEAD 

Meyer-Doyle teaches MBA and executive education programmes. He has worked for UBS specialising in mergers and acquisitions, and for a private equity fund. He holds a PhD and Master of Science in Managerial Science and Applied Economics from the University of Pennsylvania’s Wharton School. 

Christoffer Erichsen, CEO, Human Inc 

Erichsen has over 20 years of experience in the fields of innovation, learning and change. He has led and delivered large change management and innovation projects in Europe and Southeast Asia. He advises the UN on innovation, works with business leaders, and mentors startups. He has also been involved with supporting urban innovation in the Middle East and is collaborating with The Danish Design Centre. 

Dr Yi Xiang, Associate Professor of Marketing, China Europe International Business School (CEIBS) 

Yi teaches at CEIBS, the business school in China that has achieved top tier global rankings for its programmes. He has also lectured at Hong Kong University of Science and Technology, INSEAD, and the University of Chicago. He graduated from Tsinghua University with a degree in materials science, and has Master and doctoral degrees in management from INSEAD. 

Wong Kah Teck, Managing Director, FMTCS 

Wong was a portfolio strategist at CIMB and AmInvestment Bank where he was responsible for spearheading investment advisory and product development strategies. He is a Chartered Financial Analyst (CFA); and graduated summa cum laude with a dual degree in finance and economics from Wharton; and holds an MBA from the University of Chicago. 

Tully Moss, Partner, John Clements 

Moss is trained at Harvard Business School to teach the case study method, and has led over a thousand students in executive education programmes in the region using Harvard materials. An MBA graduate from Wharton School, Moss is also a management consultant and coach with more than 30 years of helping companies and executives improve their performances. 


“I found out about GMP through BFM 89.9 my favourite radio station. The programme has been tremendously useful and practical for my business. I learned to look at my business from different perspectives. Also, spreading the course over four months is a great idea as it allows participants to absorb and appreciate the theory and concepts taught. I would highly recommend anyone to attend the GMP.” Lionel Lim, Executive Director, Maltaco MS (GMP ’16) 

“The GMP helps me in my new role as general manager. The programme is concise, and gives me a good foundation for management. I would recommend this programme to anyone who is in a senior role.” Vincent Leong, General Manager, Ferco Seating (GMP ’16) 

“The GMP broadened my perspective about business. In particular, the modules on finance and marketing help me understand our customers' needs better, and to have better conversations with business owners.” Adrian Lee, Manager, SAP (GMP ’16) 

As CTO, I have to think more strategically and about the future. This programme has helped us understand, develop and use various strategies, and better equipped us to analyse financial information and communicate with stakeholders. Since my colleagues joined this programme, we think differently, communicate differently and have become better leaders to take the company forward in the next three to five years.” Feroz Ahmed Ahanger, Chief Technology Officer, Privasia (GMP ’16) 

“The content is useful, substantial and compact. It was just right to get general managers started and I can apply what I learned in my job at management level.” Eddie Quek, Head of Digital Services & Internet of Things, U Mobile (GMP ’16) 

“I was excited when I discovered BFM’s programme. I did my MBA a number of years ago but management concepts do evolve. A large percentage of content in the BFM programme is new and I found that interesting.” Raymond Lim, Managing Director, Airbus Customer Services (GMP ’15) 

“Being an avid listener of BFM, I got to know of the GMP. The classes were intense, the lecturers were very good and were very well prepared. I recommend it to anyone who has a busy schedule and would like to hone their skills. It especially benefitted me to take a broader look at the whole spectrum of business, especially when developing strategies, pulling in resources and defining myself as a leader, and how i can apply that to my company and grow our business.” Sean Soh, Commercial Director, Luen Heng F&B (GMP ’15) 

“I just look forward to coming for classes. The things taught are not what they teach in architecture which is my profession.” Andy Chong, General Manager, T.R. Hamzah & Yeang (GMP ’15) 

“The course has been tremendously rewarding in a sense that it has speakers and participants from various industries with a breadth of knowledge. One of my favourite guest speakers is Tan Sri AK Nathan from Eversendai. He has built up a very Malaysian company and has taken it abroad and is now one of the biggest in its industry.” Jason Lee, Manager, CMS Wires, Cahya Mata Sarawak (GMP ’15) 

“The GMP was extensive, subjects were tough, and the case studies were really good.” Fadli Hafetz, General Manager, Mamee Double Decker (GMP ’14) 

“Impressive and extremely experienced faculty with in-depth practitioners’ view. Great illustration of concepts and principles of the various modules. Excellent networking with the group. The programme has helped me grow. Overall, a really enriching experience.” Julianna Kamaruddin, General Manager, NGC Energy (GMP ’13) 

“The programme strengthened my knowledge that I can apply in my job.” Gladys Goh, General Manager, Nippon Paint (GMP ’13) 

“The case study discussions were detailed and they enhanced learning. The varied opinions of diverse participants enriched the exchange of ideas.” Hoe Cheah How, Chief Investment Officer, RHB Asset Management (GMP ’13) 

Full Price (inclusive GST)

RM 26500.00

Early Bird Price (inclusive GST)

RM 26500.00

Early Bird Deadline

30 April 2017 (Sunday)

Registration Deadline

31 May 2017 (Wednesday)

The deadline for this registration has passed.

Need more info? Contact