BFM-EDGE GENERAL MANAGEMENT PROGRAMME
Preparing leaders to head organisations in a digital economy | Jul - Nov (13 days)
23 Jul – 1 Nov
9am – 5pm
Connexion, The Vertical, KLDirections
Fees (excl. GST)
Early Bird before 30 April (excl. GST)
HRDF-approved. MOF-registered. In-house modules available.
Transforming Specialists into Business Leaders.
Preparing CEOs, GMs, HODs and senior managers to transition from functional specialisation to lead companies, markets and businesses, and change and innovation process in a digital economy.
Customers are evolving and new business models are emerging, compelling organisations to rethink their strategies and culture. The push to embrace digital innovation and agility is more imperative than ever. BFM-Edge General Management Programme (GMP) aims to help leaders transition from functional specialisation to top leadership, manage change and identify opportunities for transformation.
Modules of strategy, marketing, finance, innovation and leadership are covered together with company visits, giving you the opportunity to engage with diverse facilitators and top business minds. You will also relate frameworks and concepts to your organisation in this programme for practitioners, by practitioners.
A certificate of participation is awarded for attending all modules.
Participants must have more than 10 years of work experience.
- Prepare for the rigour of leading businesses in a network economy
- Exposure to digital innovation including artificial intelligence (AI)
- Develop business acumen of leaders
- Develop innovative and inspiring top leaders
- Develop competitive strategy
- Move from product/service vendor to multi-sided platform player
- Construct innovative, scalable business models
- Activate marketing levers to build competitive advantages
- Create shareholder value using financial strategies
- Lead organisation innovation
- Self-awareness to lead effectively
- Influence and achieve leadership impact
- Presentations, cases and group discussions
- Frameworks to analyse problems and recommendations
- Talks by top business leaders and experts
- Business owners
- CEOs, deputy CEOs
- General managers and assistant general managers
- Heads of departments and senior managers
- Managers in strategy, innovation and technology departments
STRATEGY , 23 – 25 Jul
A successful leader is able to identify, create and secure long-term competitive advantages. One emerging approach is to adopt multi-sided platform (MSP) strategy as some of the most valuable companies in the world are MSPs, which facilitate transactions between parties, rather than only sell products or services. Airbnb for instance as a disruptor has changed the way of travel accommodation, and is valued more than Marriott.
In this module, explore competitive strategy, and how your organisation whether big or small can build MSP advantages and address strategic challenges while learning from Alibaba, Google, Mobileye, Playstation, Tesla, WeChat and emerging unicorns. You would then use the business model canvas as a strategic management tool to consider other business model innovations and understand the principles that underlie robust models.
MARKETING, 27 – 29 Aug
This module helps you translate strategic direction into profit-driven, competitive marketing strategies, tactics and communication. You will cover marketing value system, draw on case discussions with a focus on emerging markets and innovative companies, and evaluate your organisation’s positioning.
FINANCE, 24 – 26 Sep
Good leaders must understand numbers to guide strategy and grow business. This module equips you with the foundation to do so regardless your experience and training. Wearing the hat of a CEO, you will analyse the impact of strategic decisions on finance, evaluate financing options, recommend actions to create shareholder value, spot potential financial problems, value projects and companies, and turn around an underperforming business.
FIELD TRIP, 29 Oct
Visit digital companies - date may change to accommodate visits.
INNOVATION, 30 Oct
You will learn how to drive innovation within your organisation by assessing capabilities, readiness and priorities while building a culture of co-creation. Complementing this are discussions on innovation strategies of leading companies.
LEADERSHIP, 31 Oct – 1 Nov
The goal is to help you understand what it takes to transition from a functional head to senior leader. It starts with understanding your preferred leadership and communication styles by completing a DISC+ profile assessment, and by exploring the skills, habits and values of a top leader, and understanding where you may need to close the gap. Building on this, you will learn about influencing without authority and having impactful, persuasive conversations with stakeholders. This is said to be a leader’s most important skill.
The module ends with “GMP In Action: BFM 89.9”, insights from the founder of BFM Media on building a startup to profitability in a highly competitive industry. Known for its engaging interviews, BFM 89.9 the business radio station has featured local and international leaders and practises an egalitarian culture with the purpose of “building first-world Malaysians”.
Dr Andrei Hagiu, Visiting Associate Professor of Technological Innovation, Entrepreneurship and Strategic Management, MIT Sloan School of Management
Former strategy and technology associate professor at Harvard Business School, and co-editor of Journal of Economics & Management Strategy. A leading expert in multi-sided platform strategy, his research has been published in top journals such as Harvard Business Review, RAND Journal of Economics, Management Science, and Journal of Economic Perspectives. Also a consultant to Intuit and advisor to digital startups. PhD in economics from Princeton University, and degree from Ecole Polytechnique, France.
Moi Kok Wah, MPhil (Management) Multimedia
Specialises in helping organisations learn and apply innovation in the past 10 years. Clients include Axiata, TIMEdotcom, Maxis, AirAsia, Astro, Maybank, Telkom Indonesia, Indosat, Universitas Indonesia, DPC Thailand, and National Taiwan University. Formerly with Accenture, IBM, and Getronics. MPhil (Management) from Multimedia University, and Bachelor of Computer Science (first), Universiti Sains Malaysia. Attended East-West Knowledge Leaders Program with high distinction in the Japan-America Institute of Management Science, US.
Mike Sherman, MBA Harvard
Marketing, customer insights and big data expert based in Hong Kong with over 30 years’ experience in helping companies understand user needs, gain insights and convert output into actionable results. Helped establish big data teams at SingTel and Hong Kong Telecom, and held various roles at Procter & Gamble, McKinsey & Co, and Synovate. Baker Scholar and MBA graduate from Harvard Business School; and degrees from the Wharton School, University of Pennsylvania.
Wong Kah Teck, CFA, MBA Chicago Booth
Principal trainer at FMTCS. Former portfolio strategist at CIMB and AmInvestment Bank, responsible for spearheading investment advisory and product development strategies. Graduated summa cum laude with a dual degree in finance and economics from Wharton; and holds an MBA from the University of Chicago Booth School of Business.
Christoffer Erichsen, Human Inc
Over 20 years of experience in championing change management and innovation projects in Europe and Southeast Asia. Mentors startups, advises the United Nations, works with Fortune 500 companies, supports urban innovation projects in the Middle East, and is collaborating with The Danish Design Centre on social innovation.
Cheryl Wong, Innovative Formula
Over 20 years of professional experience at Accenture as a consultant and at British American Tobacco in Malaysia and East Asia as head of human resources. Leveraging her rich experience, she gives participants practical, commercial insights which help them deliver results. Honours degree in economics from University of Malaya, and MBA from Heriot-Watt University. Certified professional coach/mentor and BarOn EQ-i assessor.
Kitty Foo, Innovative Formula
Over 20 years of multinational corporate experience in the fields of management, marketing and training. Brings with her passion to help people build skills. Holds a Bachelor of Public Administration (first) at Universiti Utara Malaysia and was the gold medal recipient for the class of 1992. An ACC certified professional coach/mentor, and BarOn EQ-i assessor.
I find the General Management Programme very interesting because it uses real-life case studies to elaborate what we learned. I would strongly recommend this programme to all my friends and colleagues who are looking to grow themselves.
The speakers are very well-versed and knowledgeable. I gained new insights and perspectives. Overall, it is a good programme and useful for future leaders.
I found out about this programme through BFM 89.9 my favourite radio station. It has been tremendously useful and practical for my business. I learned to look at my business from different perspectives. Also, spreading the course over four months is a great idea as it allows participants to absorb and appreciate the theory and concepts taught.
As CTO, I have to think more strategically and about the future. This programme has helped us understand, develop and use various strategies, and better equipped us to analyse financial information and communicate with stakeholders. Since my colleagues joined this programme, we think differently, communicate differently and have become better leaders to take the company forward in the next three to five years.