Join us for the first
A.I. For Good Hackathon
early bird ends on 31 August


Upcoming Programmes

Vacancy: Programme Manager

With a mission to advance Malaysia, BFM-Edge Education owned by The Edge and BFM Media is looking for a self-driven, results-oriented Programme Manager. Our focus is corporate education in areas of leadership, innovation, big data and artificial intelligence.

Core Responsibility

  • Make phone calls to build contacts

Other Responsibilities

  • Network to do market research and build contacts at events
  • Follow up on sales leads
  • Help team members with other tasks such as event organising


  • Super results-focused
  • Pleasant, trustworthy and self-confident
  • Must love education and self-development
  • Good spoken and written English
  • Prior sales experience in training and education is a plus
  • A university degree is a plus
  • Adobe Illustrator, copywriting or web designing/development skills are a big plus


  • Opportunity to attend classes and events at BFM-Edge
  • Participate in profit share
  • Opportunity to help shape the future of a startup
  • Option to work from home

Please send resume indicating track record in achieving results to

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BFM Emerging Leaders Programme

In a world marked by uncertainty, change is inevitable and challenging to manage. Organisations need adaptable managers who can initiate and support transformation efforts.

BFM’s second flagship course, the Emerging Leaders Programme (ELP) (formerly Gen Y Leadership Programme, GYP) is designed to equip new managers with the mindset and tools to enhance their self-awareness, build stronger teams, and increase their leadership effectiveness.

This five-day programme links strategy and innovation, followed by a deep dive into human-centred design methodology and leadership. You will get an opportunity to do an assessment to identify your strengths and blind spots as a manager and learn how to lead yourself and your team more effectively. 

Participants are typically new managers and may be interviewed prior to enrolment.

A certificate of participation is awarded for completing the programme. 

Programme Goals

  • Prepare new managers to lead teams
  • Develop a generation of visionary leaders
  • Equip managers to lead change and innovation

Learning Outcomes

  • Lead human-centred design process
  • Manage self and others
  • Coach team for high performance

What you can expect

  • Presentation, activities and project work
  • Talks by career and human resource experts
  • Reflection on professional goals

Who is right

  • Staff in their first managerial position
  • Staff transitioning to managerial positions
  • Staff in the strategy, product/service development or CEO's office


Innovation, 11 - 12 September

As industries are disrupted by digital players, it is critical that managers understand the language of innovation. You will learn about the connection between strategy and innovation, and through human-centred design methodology, you can expect to gain a deeper understanding of your customers to pursue new areas of growth. 

Leadership, 13 - 15 September

This module aims to help you sharpen your skills as a confident leader by increasing your self-awareness as a manager and equipping you to lead others effectively. You will explore different leadership skills and values, how to use your time as a manager, and how to hold yourself and others accountable. You will also cover the foundation of coaching and managing conflict.

Entrepreneurial Leadership, 15 September 

You will get an inside perspective from the founder of BFM Media on building an entrepreneurial organisation. Built on an egalitarian culture and a mission to “build first-world Malaysians”, BFM encourages its employees of all ages to have purpose and to experiment with new ideas.



Christoffer Erichsen, CEO, Human Inc

Erichsen has over 20 years of experience in the fields of innovation, learning and change. He has led and delivered large change management and innovation projects in Europe and Southeast Asia. He advises the UN on innovation, works with business leaders, and mentors startups. He has also been involved in supporting urban innovation in the Middle East and is collaborating with The Danish Design Centre.

Cheryl Wong, Certified Professional Coach, Innovative Formula

Wong has over 20 years of corporate human resource experience, having worked at Accenture as a consultant and at the British American Tobacco Group. Leveraging her rich professional experience, she gives participants practical, commercial insights which help them deliver results. She holds an honours degree in economics from University of Malaya, and an MBA from Heriot-Watt University. She is also a Certified Coach/Mentor, BarOn EQi Assessor and Professional Trainer.

Kitty Foo, Certified Professional Coach, Innovative Formula

Foo has over 20 years of multinational corporate experience in the fields of management, marketing and training, and brings with her a passion to build the skills of the people she works with. She graduated with a Bachelor of Public Administration (first class honours) at Universiti Utara Malaysia, and is a gold medal recipient for the class of 1992. Foo is also an ACC Certified Coach/Mentor, BarOn EQi Assessor and Professional Trainer.



“This programme is very relevant at this stage of my career. There were lots of interesting concepts, stories and topics covered - all very interesting.” Amruta Vivek Patkar, Manager, The Boston Consulting Group (GYP ’16)

“The programme was very relatable and relevant to me, and the faculty gave good examples in illustrating their points.” Cheah Lie Yee, Manager, GoGet (GYP ’16)

“I like the practical focus, examples, and engaging speakers with good experiences to share. The modules are well focused on new managers. I learned about coaching, leading self and flexible thinking strategy.” Dexter Foong, Manager, Rampai Niaga (GYP ’16)

“I like the networking, and getting to know the faculty and participants. It was a very positive environment on top of very good content.” Megat Armand Yazid Jeffrey Adzman, Manager, PLM Solutions (GYP ’16)

“The faculty was insightful, clear on delivery and supportive in guiding discussions.” Muhammad Ezanie Noorazman, Associate, Khazanah Nasional (GYP ’16)

“The leadership faculty constantly reinforce their material with quizzes and games. They were very experienced, knowledgeable and friendly, and provided a comfortable environment to talk about important and personal topics.” Johari Imran Lok, Director, Rasa Perpaduan (GYP ’16)

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A.I. For Good Hackathon

Bringing together the best minds in business to build artificial intelligence (AI) -enabled smart city applications for everyone especially the urban poor, disabled and homeless and organisations that support them in Malaysia. 

Join us in this intercompany hackathon to solve society's biggest challenges now!


A.I. For Good Hackathon by BFM-Edge is one of the first hackathons in the world that combine AI solutions and design thinking to tackle problems faced by communities.

Participating companies benefit by upskilling on AI applications, learning and applying innovation (design thinking) and experimenting in a low risk environment.

Through fieldwork, participants engage with B40 (bottom 40) of the population, the largest consumer segment in Malaysia, and discover unmet needs, products and services that benefit society-at-large. 

This is also an opportunity for companies thinking of organising hackathons to experience one.


How to simplify, automate or make it quicker to: 

  • Save, invest, insure and predict financial needs
  • Find nearest jobs 
  • Learn about upskilling and training opportunities
  • Obtain relevant information to cope with rising cost of living
  • Optimise cost and use of resources to build cheaper and better quality homes
  • Improve operational efficiencies to reduce cost and price of goods
  • Find information about laws and seek advice
  • Develop more effective intervention by government and organisations
  • Deliver public services
  • Engage with customers in realtime


  • Up to four people per team
  • At least one developer with programming skills (prior knowledge in AI not required)
  • Open to non-tech talent. For example, talent on career acceleration
  • Data professionals encouraged to join
  • Companies may send more than one team
  • Open to companies outside Malaysia


2 Oct, 8:30am - 5:00pm: IBM Developer Workshop on AI (Session 1) 

16 Oct, 8:30am - 5:00pm: IBM Developer Workshop on AI (Session 2)

8 Nov, 11:00am - 4:30pm: Design Thinking Workshop

8 Nov, 4:30pm - 8:00pm: Fieldwork Research

10 Nov, 7:30am - 11 Nov, 7:00pm: Hackathon

Attendance of both Developer Workshops is compulsory for developers unless they have used Bluemix by IBM.

Participants are highly encouraged to join the Design Thinking Workshop and Fieldwork.


20 Sep to facilitate event arrangement


RM6,000 + GST per team (early bird: RM5,000 + GST before 31 August)

Covers complimentary Bluemix access and 2-day AI workshop for developers by IBM; 1-day design thinking workshop and fieldwork for up to two reps per team; and participation in 36-hour Hackathon.


2 & 16 Oct - IBM Developer Workshops

IBM Malaysia, Plaza IBM, 8 First Avenue, Persiaran Bandar Utama, Petaling Jaya

(MRT: Bandar Utama)

8 Nov - Design Thinking Workshop (afternoon)

WORQ, Glo Damansara, TTDI, Kuala Lumpur


8 Nov - Design Thinking Fieldwork (evening)

Venue: TBC

10 - 11 Nov - Hackathon

Dewan Sri Pinang, Tower 1, Etiqa Twin Towers, 11 Jalan Pinang, Kuala Lumpur




What if the relevant data is not available to build AI capabilities?

In instances where data is unavailable or is not captured yet, the solutions developed during the Hackathon could be on how to record and use data.

My company's target market is not low income communities. Why would this Hackathon be relevant to me?

Solutions that are useful and improve the wellbeing of the poor would probably be relevant to society-at-large as most people have been affected by rising cost of living and are trying to do more with less. This Hackathon is an opportunity to test and discover unmet needs and how people are adjusting to higher living costs.

Would the poor like the homeless download and use applications that we build?

Winning solutions should be useful to society and may be used by direct beneficiaries or organisations that support them. 

Who owns the intellectual property rights of the solutions developed during the Hackathon?

The goal of this Hackathon is to expose companies to the potential of AI and help them upskill without substantial investment yet. At the same time, we want to foster a culture of collaboration to innovate and help society. The codes shall belong to participating companies that developed them. As for the ideas that can help communities-in-need, we would like to share them in an open repository six months after the Hackathon (11 May 2018) to give participants lead time for implementation if they wish to while ensuring beneficial ideas for humanity are not left to languish.


1) Request for Participation Form from Wayn Shaun, 

2) Companies decide on their team(s) members and submit Participation Form to

3) Upon payment, participants receive Info Pack, Bluemix login and Promocode (complimentary by IBM).

4) Participants attend Developer Workshops and Design Thinking Workshop.

Event Partner

Technology Provider


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