Registrations for
Entrepreneurial Leaders:
Lessons from Silicon Valley
now open


Upcoming Programmes

All You Need to Know About Starting Your Own Drip Campaign

The concept behind a drip campaign is simple – a series of marketing emails sent out automatically on schedule. To convert disengaged and annoyed users into customers, join us for a half day hands-on workshop with GetResponse. You will learn how to set up drip campaigns, how to make them work and integrate them in your marketing strategy, and the common misconceptions.

Back for a second time on popular demand, this workshop is targeted at individuals who are already familiar with creating an email marketing campaign. 


Mellissa Lee is the Head of Malaysia for GetResponse. She is experienced in building startups from ground-up in logistics, customer service, finance, marketing and strategy, having been part of the pioneer team for KFIT, ZALORA Malaysia, KakaoTalk Malaysia, and having built and exited her own startup, PerkPool. In a previous life, Lee was also a management consultant with experience in customer relationship management and talent management for multinational companies.

GetResponse is a email marketing platform that operates globally with offices in Poland, the US, Canada, Malaysia, India and Russia and is supported by 300 passionate professionals. With more than 15 years of experience, they offer marketing automation, responsive email design, ready-to-use email templates, landing page creator, and statistical analysis tools. 

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A.I. For Good Hackathon

Bringing together the best minds in business to build artificial intelligence (AI) -enabled smart city applications for everyone especially the urban poor, disabled and homeless and organisations that support them in Malaysia. 

Join us in this intercompany hackathon to solve society's biggest challenges now!


A.I. For Good Hackathon by BFM-Edge is one of the first hackathons in the world that combine AI solutions and design thinking to tackle problems faced by communities.

Participating companies benefit by upskilling on AI applications, learning and applying innovation (design thinking) and experimenting in a low risk environment.

Through fieldwork, participants engage with B40 (bottom 40) of the population, the largest consumer segment in Malaysia, and discover unmet needs, products and services that benefit society-at-large. 

This is also an opportunity for companies thinking of organising hackathons to experience one.


How to simplify, automate or make it quicker to: 

  • Save, invest, insure and predict financial needs
  • Find nearest jobs 
  • Learn about upskilling and training opportunities
  • Obtain relevant information to cope with rising cost of living
  • Optimise cost and use of resources to build cheaper and better quality homes
  • Improve operational efficiencies to reduce cost and price of goods
  • Find information about laws and seek advice
  • Develop more effective intervention by government and organisations
  • Deliver public services
  • Engage with customers in realtime


  • Up to five people per team
  • At least one developer with programming skills (prior knowledge in AI not required)
  • Open to non-tech talent. For example, talent on career acceleration
  • Data professionals encouraged to join
  • Companies may send more than one team
  • Open to companies outside Malaysia


2 Oct, 8:30am - 5:00pm: IBM Developer Workshop on AI (Session 1) 

16 Oct, 11:00am - 4:30pm: Design Thinking Workshop

16 Oct4:30pm - 8:00pm: Fieldwork Research

30 Oct, 8:30am - 5:00pm: IBM Developer Workshop on AI (Session 2)

10 Nov, 7:30am - 11 Nov, 7:00pm: Hackathon

Attendance of both Developer Workshops is compulsory for developers unless they have used Bluemix by IBM.

All teams must develop and build applications powered by IBM Bluemix Cloud and use at least one IBM Watson API service. All production work must be done on IBM Bluemix.

Participants are highly encouraged to join the Design Thinking Workshop and Fieldwork.


20 Sep to facilitate event arrangement


RM6,000 + GST per team (early bird: RM5,000 + GST before 15 September)

Covers complimentary Bluemix access and 2-day AI workshop for developers by IBM; 1-day design thinking workshop and fieldwork for up to two reps per team; and participation in 36-hour Hackathon.

HRDF Claimable.


First: RM6,000

Second: RM4,000

Third: RM2,000


2 & 30 Oct - IBM Developer Workshops

IBM Malaysia, Plaza IBM, 8 First Avenue, Persiaran Bandar Utama, Petaling Jaya

(MRT: Bandar Utama)

16 Oct - Design Thinking Workshop (afternoon)

Ruang, 2 Jalan Hang Kasturi, Kuala Lumpur

(LRT: Pasar Seni)

16 Oct - Design Thinking Fieldwork (evening)


Pit Stop, 101 Jalan Tun HS Lee

KL Krash Pad, 346 Jalan Tuanku Abdul Rahman

10 - 11 Nov - Hackathon

Etiqa Twins 1, 11 Jalan Pinang, Kuala Lumpur



What if the relevant data is not available to build AI capabilities?

In instances where data is unavailable or is not captured yet, the solutions developed during the Hackathon could be on how to record and use data.

My company's target market is not low income communities. Why would this Hackathon be relevant to me?

Solutions that are useful and improve the wellbeing of the poor would probably be relevant to society-at-large as most people have been affected by rising cost of living and are trying to do more with less. This Hackathon is an opportunity to test and discover unmet needs and how people are adjusting to higher living costs.

Would the poor like the homeless download and use applications that we build?

Winning solutions should be useful to society and may be used by direct beneficiaries or organisations that support them. 

Who owns the intellectual property rights of the solutions developed during the Hackathon?

The goal of this Hackathon is to expose companies to the potential of AI and help them upskill without substantial investment yet. At the same time, we want to foster a culture of collaboration to innovate and help society. The codes shall belong to participating companies that developed them. As for the ideas that can help communities-in-need, we would like to share them in an open repository six months after the Hackathon (11 May 2018) to give participants lead time for implementation if they wish to while ensuring beneficial ideas for humanity are not left to languish.


1) Request for Participation Form from Wayn Shaun, 

2) Companies decide on their team(s) members and submit Participation Form to

3) Upon payment, participants receive Info Pack, Bluemix login and Promocode (complimentary by IBM).

4) Participants attend Developer Workshops and Design Thinking Workshop.

Community Partner

Event Partner

Technology Provider


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Entrepreneurial Leadership: Lessons from Silicon Valley

In the age of disruption, organisations be it startups and mature businesses require entrepreneurial leaders - people who have the ability to look ahead, question the status quo, persuade others to accept new ideas, and pivot quickly. However for every successful startup or change process, there are many failures, and it is a personal cost to leaders who put their reputation and career on the line. How then can leaders accelerate success while managing the downside?

With the aim of helping you succeed as an entrepreneurial leader, Tom Kosnik of Stanford University will take you on a journey in exploring the Silicon Valley mindset and behaviours in creating strategic capabilities. In this one day intensive programme, you will learn how to transform your teams from good to great, how to build and sustain an innovation culture, and assess the risks of new business ventures. You will also consider how his ideas can be adopted by you and your organisation to increase its odds for success.

Who is this for?

  • Business owners, CEOs, and boards of directors

  • Head of departments and senior managers

  • Leaders tasked to set up innovation and strategy teams







Challenges facing today’s leaders - going from good to great

How to help your team get out of their comfort zone and transform from good to great.




Innovation within the company

How to identify and execute winning innovations, and learn practical tools to build a more innovative culture.




Is that opportunity worth pursuing?

Systematic approach in assessing the viability, attractiveness and risks of new business ventures.


Exercise: Real time implementation

Participants discuss how and what they would implement based on what they learned.




Thomas (Tom) Kosnik teaches global entrepreneurial marketing, technology entrepreneurship, and the Entrepreneurial Thought Leaders Program at Stanford’s Department of Management Science and Engineering. He is also a consulting professor for National University of Singapore Overseas Colleges Program in Silicon Valley on venture creation, and serves as co-academic director at Stanford Center for Professional Development. He has taught marketing at Harvard Business School and launched its entrepreneurial marketing course, and co-authored “Gear Up: Test Your Business Model Potential and Plan your Path to Success”.

In collaboration with

Venue partner

HRDF Claimable

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