All You Need to Know About Starting Your Own Drip Campaign
7 November 2017 (Tuesday), 2:30 pm
The concept behind a drip campaign is simple – a series of marketing emails sent out automatically on schedule. To convert disengaged and annoyed users into customers, join us for a half day hands-on workshop with GetResponse. You will learn how to set up drip campaigns, how to make them work and integrate them in your marketing strategy, and the common misconceptions.
Back for a second time on popular demand, this workshop is targeted at individuals who are already familiar with creating an email marketing campaign.
Mellissa Lee is the Head of Malaysia for GetResponse. She is experienced in building startups from ground-up in logistics, customer service, finance, marketing and strategy, having been part of the pioneer team for KFIT, ZALORA Malaysia, KakaoTalk Malaysia, and having built and exited her own startup, PerkPool. In a previous life, Lee was also a management consultant with experience in customer relationship management and talent management for multinational companies.